INGE THERON (@THERONINGE)

Should your Instagram feed has suddenly been flooded by movies of men and women finding their faces slapped, pounded, and massaged in the name of attractiveness, you might have Inge Theron to thank for that. The former splendor writer founded FaceGym, the massage-concentrated facial bar beloved by celebs like Bella Hadid, Jasmine Tookes, and Lizzo,